The key to generating hits and revenue to your website is for it to be visible
through the search engines. Search engines will remove or not include web sites
that use spam tactics to get high rankings. Should internet web site
consultants fear these threats? Absolutely!
Have your web site designed and submitted properly using Advantage Web
Solution's custom web site development and
search engine submission services.
How to Get An Optimum Listing
The best positions in search engine indexes are 1-25. But how does your site get
to be one of those? Each of the major search engines has its own methods to
determining how your page is indexed. Although the acceptance of your URL is at
each of the search engines discretion, following these 3 steps can get you an
optimum listing in the search engines.
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Designing your web site properly
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Advantage Web Solution can develop your
custom web site to your specifications and include the essential elements that your site must contain in
order to be accepted by search engines.
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Writing the right META tags and description for your site
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Unless your site's description follows submission rules, it won't get
an optimum listing. In a worst-case scenario your site won't be
registered at all! Advantage Web Solution can design your site
content and META tag descriptions to follow all general hidden tag
guidelines.
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Submitting your site properly
- If you don't submit it properly, all
your efforts will be wasted.
Using Advantage Web Solution's design, development, hosting solutions and our
300+ search engine submission form all 3 steps are compiled properly and your
web site can skyrocket in the traffic coming to your web site.
Submit your web site
HERE!
Search Engine News
A topic of recent discussions has been the announcement by Yahoo! to renew its
partnership with Google. The relationship renewal means that Google database
will still be used to provide the search listings for the Yahoo! directory.
Since Yahoo!'s idea bloomed way back in February of 1994, it has used its own
human editors to organize web sites into categories and sub-categories to
define listings to very specific niches. Finding that humans can not categorize
everything, Yahoo! has over the years partnered with third-party
"crawler-based" engines to produce results when there are no category matches
within the existing index.
Google has just made search engine history by being the first search results
provider to win the Yahoo! contract twice in a row. One large change is that
the results used by Yahoo! will be completely blended together. Meaning the
results from Google and Yahoo!'s human edited directory will look exactly the
same. You will be able to see the results that are from the human powered
directory by looking for the "More sites about: " section underneath the search
result.
With Google heading the reins for the search results partnership with Yahoo!,
it would be a great opportunity to get your site included not only into Google,
but the Yahoo! search results. Submit your site to Google now along with 300+
other search engines:
Submit your web site
HERE!
SEARCH ENGINES & YOUR WEB SITE
Although the acceptance of your URL is at each of the search engines discretion,
there are a few things that you could do to move your page up the index. Here
is a breakdown, by search engine.
ALTAVISTA
Alta Vista states that all words in your HTML, with the exception of
comments, will be indexed and then the first few words will then be used as a
summary. This is assuming that you do not have any META tags within your HTML.
If you do use META tags, be sure to include both "description" and "keywords".
Alta Vista is case sensitive, so keep this in mind when developing keywords.
This will insure that your page has a low index number as well as a conclusive
summary. Submission Policies
will help understand the rules.
AOL
Receives editorial content from DMOZ and
Google. See suggestions
for getting listed.
EXCITE
Excite develops summaries for your web page from the text within your
HTML. However, the search engine ignores META tags. It tries to identify a
dominant theme or term and uses this for keywords that your page will be
indexed by. Basically this states that in order to produce effective results,
your page should contain only one theme. There is a way around this however.
Create your own "dominant theme" within your HTML by developing a summary
paragraph and enter it multiple times within a comment tag. This will force
Excite to use this as your dominant theme and use it as a summary for your
site. Excite is case-sensitive.
HOTBOT
Based upon information found about HotBot, the search engine bases it
index rankings upon META tags, both "description" and "keyword". There was no
mention of alternate indexing methods, such as TITLE or the first 250 words in
the HTML. HotBot suggests using META tags on not just your main page, but on
your sub-pages as well. HotBot also combines its' search engine with the Open
Directory Project.
INFOSEEK
Infoseek relies primarily on META tags within your HTML to determine
your index number. If there are no META tags, then Infoseek looks at the first
250 characters on your page. Therefore, if you are submitting your page to
Infoseek, be sure to insert a fair number of keywords with a META tag, as well
as including some keywords in the first 250 characters on your page. If you
submit your page without using any keywords as META tags or in the first 250
characters, you will find that your site will be hard to find and have a very
high index number. Like AltaVista and Excite, Infoseek is also case-sensitive,
so keep this in mind when creating your keywords.
LYCOS
The Lycos spider will try to travel through links contained in the web page
you submit and create a summary. The title tag is utilized but the description
is comprised from the text on your page. The spider revisits all sites on a
periodic basis. Most sites are accepted but keyword tags are ignored.
MSN
Receives editorial content from Inktomi. Inktomi
editorial guidelines. Inktomi's content policy FAQ will answer most
questions on do's and don'ts.
Netscape
Receives editorial
content from Google. Google
Guidelines are worth reading before getting started. Google partners
with Yahoo! and Netscape, providing results to Yahoo! and DMOZ directories.
OPEN DIRECTORY PROJECT aka
DMOZ
The Open
Directory Project is a collaboration between Lycos, Mozilla.org and HotBot to
build the Internet's most comprehensive taxonomy of Web content. The Open
Directory Project relies on volunteer editors from around the world who sign up
to maintain topics that are of particular interest to them. The title,
keywords, and descriptive sentence must be supplied, not all sites are
accepted, and META tags are not honored.
Provides content to several partners including Netscape, Google,
AOL, HotBot, Lycos, and Pandia. See
guidelines or email any category editor for advice. List of editors
appears at the bottom of every 'category page' within
ODP.
WEBCRAWLER
WebCrawler indexes every word on your page up to 1MB of text. The
keywords under which your page will be found in a WebCrawler search are thus
the words on your page, and nothing else -- they do not accept keywords or
descriptions with the URL submission. They do not guarantee that a particular
site will come up at the top or close to the top of our results list for a
given search. Title tags are honored, but HTML text is the major factor for the
indexing of a site.
YAHOO/ GOOGLE
Yahoo is set up differently than the rest of the search engines. Yahoo
indexes websites into different categories. They provide an online form on
their website for you to fill out. Their search is based off this form and what
you put into it. The form asks for your URL, the title of your page, the
category or categories which you would like your site to be placed under and a
description of the your page. This is all that they use to index your site,
therefore, it does not really matter what is in your HTML.
How to suggest a site provides basic information about what they expect
from you.
Submit your web site to these
and 300+ search engines HERE!
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